Third blog post on social media and live events at the CAA2012

We’re happy to announce that this morning the third installment of our series of blog posts about the social media in live events project (SMiLE) we ran during the CAA2012 went live on the Smart Insights blog.

The blog offers advice and training for organisations and companies wishing to better utilise social media, and we are delighted that the SMiLE project has been included in their site.

In this post, we talk about the reserch methodology and also the tools that we are using the visualise the data. In the second half of the post, we outline what we learnt about integrating real and virtual events through some of the activites that we ran at the CAA2012.

The post is available here: